Bengal mischief

I have just found Sumatra enthusiastically paddling away with his paws at the slot for the VCR. He has just worked out the door moves if you prod it.

I hope he hasn't put anything inside there. He loves to play with hairbands, so I wouldn't be at all surprised if the VCR is now full of them. Though how often do we use a VCR nowadays? 1 more mark up to CD/DVD players - they have narrower slots!

The joy of the Westcountry

I am running an advert for reconditioned Agas. Specifically, I am running 2 adverts, with very similar wording.

One ad includes the line : "Lovingly refurbished in Devon"

The other is otherwise identical, but replaces that line with the rather more clinical: "Refurbished by specialists"

The first ad has a respectable clickthrough rate of 3.55%, but the second has a woeful rate of just 0.89% (ie, only a very tiny percentage of people who had that ad displayed in their search results decided to click on it).

I cannot tell accurately where searchers come from (see previous post about geographical inexactitude of online systems) but I don't *think* they are all from Devon. Google thinks most of them are from London. So unless Google is totally screwed on geographic sensing (which is possible) for some reason far more people like their cookers to be 'Lovingly refurbished in Devon'.

I expected the first line to do better as it feels 'warmer', but such a margin is quite striking.