I like this advert

[bunn]

It doesn't pander to the slow of reading, it gets straight to the point. It's clever in how it tells a story, and it showcases a clever technology that really does something, while simultaneously requiring no complexity in the technology that does the marketing.

Comments

[ladyofastolat.livejournal.com]

I definitely count the meerkat one as an exception to any sweeping rule that I might choose to dogmatically make. :-) The one showing their epic journey to Russia amused me enough that I found it online to show again to Pellinor.

It just seems to me that most TV adverts now just say, "Buy this, it's great, and it will [insert ridiculous claim here]." There's precious little wit and humour around. However, I'm quite prepared to accept that:
- someone has found that while wit and humour make your audience laugh, the boring approach works best for sales
- All the best adverts avoid the 10 a.m. slot on the Sci Fi Channel like the plague.
- All the cool kids play online now, and TV adverts are so 20th century.
- I view the adverts of yore through rose-tinted spectacles, remembering only the Carling Black Labels of the world, and forgetting all the thousands of dull ones.

[bunn.livejournal.com]

I've just remembered that although the current More Than one is totally nothingish and unmemorable in terms of content, it has Baker Street by Gerry Rafferty as the soundtrack, and even a small snatch of Baker Street makes my life better. So I like that one too.

[jane-somebody.livejournal.com]

Ooh, I think possibly my favourite ever advert is the Carling Black Label one that riffs off the Old Spice ad, with a surfboarder surfing right into the pub as Carmina Burana swells, and the watching guys say "I bet he drinks Carling Black Label," but then the surfer asks the bartender for "pint of aftershave, please." Classic. The Hamlet cigar ones were pretty good too :-)