Suspicious substance advertising
Aug. 3rd, 2007 01:31 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
bunnI am intrigued to discover that the Metropolitan Police are advertising on Google Adwords under the term 'peroxide'.Google peroxide, and you get this ad from the Met:
"Peroxide
www.met.police.uk Suspect it? Report it. Call the Anti-terrorist Hotline."
(the way this works is that the Met will be paying Google a certain amount per click for every person that clicks on the ad)
??? It seems a strangely untargeted way of getting the anti-terrorism message across. Surely you would get an awful lot of hairdressers and amateur chemists for every terrorist...?
Of course, I couldn't resist then googling a whole series of explosive keywords (gelignite, home made bomb, how to make bombs, how to make car bombs, ammonium nitrate, fertilizer bombs, sulphuric acid), but I was unable to find any further Met advertising. Perhaps my knowledge of the chemistry of mayhem is lacking.
"Peroxide
www.met.police.uk Suspect it? Report it. Call the Anti-terrorist Hotline."
(the way this works is that the Met will be paying Google a certain amount per click for every person that clicks on the ad)
??? It seems a strangely untargeted way of getting the anti-terrorism message across. Surely you would get an awful lot of hairdressers and amateur chemists for every terrorist...?
Of course, I couldn't resist then googling a whole series of explosive keywords (gelignite, home made bomb, how to make bombs, how to make car bombs, ammonium nitrate, fertilizer bombs, sulphuric acid), but I was unable to find any further Met advertising. Perhaps my knowledge of the chemistry of mayhem is lacking.
