Suspicious substance advertising

[bunn]

I am intrigued to discover that the Metropolitan Police are advertising on Google Adwords under the term 'peroxide'.Google peroxide, and you get this ad from the Met:

"Peroxide
www.met.police.uk Suspect it? Report it. Call the Anti-terrorist Hotline."

(the way this works is that the Met will be paying Google a certain amount per click for every person that clicks on the ad)

??? It seems a strangely untargeted way of getting the anti-terrorism message across. Surely you would get an awful lot of hairdressers and amateur chemists for every terrorist...?

Of course, I couldn't resist then googling a whole series of explosive keywords (gelignite, home made bomb, how to make bombs, how to make car bombs, ammonium nitrate, fertilizer bombs, sulphuric acid), but I was unable to find any further Met advertising. Perhaps my knowledge of the chemistry of mayhem is lacking.

Comments

[sigisgrim.livejournal.com]

Of course, I couldn't resist then googling a whole series of explosive keywords

Ooh, you rebel! You realise that you will now that a plain clothed policeman in a plain clothed police car sitting outside your house for the next couple of weeks.

Or maybe they'll be tapping your 'phone and intercepting your network traffic; or maybe not, as that's technical. ;-)

[bunn.livejournal.com]

I was intrigued by the advertising concept really and trying to see if I could determine the strategy behind it. But as a side-effect of all this googling, I now know a lot more about blowing things up than I did.

Customers, politicians, Merseyside police and the people behind the 'Sheila's Wheels' advert - BE WARNED! :-D