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bunnOK, I said I would shut up about the OC. I lied. :-p
We're thinking of doing a special promotion campaign aimed at converting theheathen dogfree. At the moment we have rather a lot of dogs (and not a few cats, actually) on the books that need to be only pets. Usually they are animals that don't really get on too well with other dogs - OK out on a walk, but not so good at close quarters longterm. All of them, looking for homes that have no other pets (or possibly, only small caged pets or birds or something contained).
This is difficult. People who already have pets are proven soft touches and can often be convinced to add another one. But people without pets - ah. They are a mystery to us. Where do they go? Why do they not already have pets? How do we talk them out of buying a puppy from the local paper*?
Now admittedly most of them will not have pets because they can't for some reason or just don't want to, which is fair enough. But somewhere, there must be a pool of prospective dog owners that don't have dogs. There is no point advertising, as we normally do, in pet shops and vets and so on, because why would they be in there?
So I'm thinking, libraries, supermarkets, post offices? Schools maybe? Any cunning ideas out there from non-petowning people?
* like the lovely colleague of philmophlegm's who was telling us all about her bulldog, how she had bought it relatively cheaply as a pup, but it had proved to have an amazing list of incredibly expensive ailments that ate up all her bonuses for years.
We're thinking of doing a special promotion campaign aimed at converting the
This is difficult. People who already have pets are proven soft touches and can often be convinced to add another one. But people without pets - ah. They are a mystery to us. Where do they go? Why do they not already have pets? How do we talk them out of buying a puppy from the local paper*?
Now admittedly most of them will not have pets because they can't for some reason or just don't want to, which is fair enough. But somewhere, there must be a pool of prospective dog owners that don't have dogs. There is no point advertising, as we normally do, in pet shops and vets and so on, because why would they be in there?
So I'm thinking, libraries, supermarkets, post offices? Schools maybe? Any cunning ideas out there from non-petowning people?
* like the lovely colleague of philmophlegm's who was telling us all about her bulldog, how she had bought it relatively cheaply as a pup, but it had proved to have an amazing list of incredibly expensive ailments that ate up all her bonuses for years.
no subject
Date: 2008-07-16 04:28 pm (UTC)no subject
Date: 2008-07-16 04:38 pm (UTC)People notice it. They don't like the way it's presented, but the notion still sinks in - the effect of shock and taboo-breaking is well known in advertising.
Then a little later, having talked it over a bit, they decide it might be a good idea. They don't call the tactless organisation, of course, callous brutes that they are. But oh look, there's an Oldies Club poster just next to it... they look nice, why don't we try them?