bunn

I just caught this advert for James Wellbeloved dog food, and it gave me FLOODS of tears.

I don't feed this particular food to my dogs because it doesn't suit Brythen, but apparently their ad team know how to neatly press all of my buttons.

Sometimes I listen to random music on Youtube in another tab and just see where the Youtube auto-feed thing takes me (weirdly often it takes me to Lou Reed, although often from wildly different starting points.)

Often my background music is interrupted by ads with music of wildly WRONG matching with the video, such as the awful, awful ad for Google's latest phone, and the ad for that awful Youtuber who believes in aliens. I am very fast at swapping tabs to zap out of those ads.

But today I was served an ad of such consummate beauty that my tab-zapping was arrested, and I froze, mouth open, to watch it. I seriously regret that I can't actually buy anything as a result of seeing it. It fitted beautifully with the LOTR soundtrack I was vaguely listening to.

Here is the website it took me too. It's a travel site for a place I'd never heard of in Japan. : https://tohoku-japan.jp/ Should I ever go to Japan, I now want to go to Tohuku.

I mean, I'm not planning to move my bank account, because I am lazy and have both low standards and low expectations.
But I can appreciate this ad as a work of art. It expertly expresses the qualities you'd want in a bank brand: strength, reliability, a long-term approach, an awareness of people as individuals. It could not have been made by any other business I can think of, which is surely part of the the essence of effective branding.

Plus

The horses are all so beautiful and look so superbly cared for.

I like seeing horses shown working in such a range of roles.

The girl who plays the bride looks so genuinely delighted.

The horse-drawn RNLI lifeboat. I love lifeboats, and how often do you see an original lifeboat being moved as originally intended? The lifeboat is the William Riley, built 1909, bought, in a tragic state, on Ebay in 2005 and now magnificently restored. (I feel obscurely guilty about the William Riley, because she fell into disrepair when she was on the River Taw near Barnstaple, which is the river I grew up sailing on, and I am pretty sure that if my Dad, who was a relentless sentimentalist about old boats and the RNLI who had a habit of buying multiple copies of books from charity shops on the grounds that they were too good for a charity shop and needed rescuing, had known the background, the William Riley would have come home with him... Lucky escape for her really, as I'm sure her current owner, the Whitby Historic Lifeboat Trust is a much more sensible arrangement.)

I've just realised that the lifeboat in the painting I made of the Royal Jubilee pageant in 2012 is the William Riley! I didn't recognise her before.

Cute meerkat story with commercial twist.

Am simply awed by the sheer spread of the 'compare the meerkat / compare the market' advertising campaign. They must barely need to pay for ads any more, just enough to keep things rolling and the character at the front of mind, keep people saying 'Simples' and associating meerkats with insurance. The other comparison websites must be steaming at the ears.

I like to imagine the staff of the agency that came up with this one. I imagine them giggling maniacally and rolling on their backs in a giant pile of money. It's nice to see a job done well.

Current Mood: impressed

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Entries tagged with advertising.

Well-targeted advertising.

Ad done right

I like this advert

That's not a marketing campaign... THIS is a marketing campaign!

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